DLC EMPIRE, LLC + DOLLAR LOAN CENTER
SERVICES PROVIDED: Refresh, creative direction, copywriting (tv/radio + print) print, web + large format design.
DLC Empire, LLC is the holding company for 3 national entities - a collection agency, a rock & roll music academy for children and the short-term lender, "Dollar Loan Center”—the largest of the three.
I did not create DLC's original brand but gave it a "refresh" shortly after starting my time as the in-house Marketing Director. I worked on high-level design strategy and execution for all 3 companies and their 80+ locations.
Additionally, I was the brand “enforcer" and traveled to all DLC locations to maintain a high level of consistency. I managed a team of 6 and lead the coordination of many large events for all of the owner's work and some personal endeavors.